In fall of 2023 the Department of Marketing and Communications at LCC was asked to create a logo for the upcoming launch of the brand new LCC Alumni Network. The network is an online registry for LCC alums to connect with one another and stay connected to Lane after they leave school. It is a great opportunity for professional development, career assistance, and of course, staying in touch with the Lane Community College community.
My fellow graphic designers and I worked hard to craft a logo for the new project. The LCC Alumni Network was thrilled with their choice, praising its modernity and friendliness.
In the winter and spring of 2024, the DMC was asked to develop a launch campaign for the network. I worked closely with Katie Gatlin, the lead on the project, and the marketing department to craft a postcard campaign, a social media campaign, and window clings to help put the word out about the exciting new network.
Below is the mailer that went out with the degrees and certificates that were awarded to graduates of the class of 2024.
